The brief was to explore how we could create not only a bespoke merchandising solution but to go beyond the conventional and weave in an inspiration Audemars brand story around it. We found inspiration as do their watchmakers do from their headquarters in Le Brassus nestled in the Jura mountains. This landscape gave us the inspiration to combine natural forms with complicated technical details of watch manufacture.
The centrepiece for the merchandising was the artistic cairn sculpture which is inspired by rockforms of the region. Similar stone to this was sourced from the UK which were then sculptured to create the 3 dimensional display. Each stone was cut at complimentary angles by skilled stonemasons with the addition of a chrome engraved plate applied to the face, this represented the coming together of craft and technology.
The display showcases our creativity in exploring the possibilities of the brief to create merchandising that is inspirational, intriguing and thought provoking to the luxury consumer